Informative Research’s SoftQual™ is a consumer consent-based service developed for lenders to help lower costs during the pre-qualification stage.
Save time and money and let Informative Research help you pre-qualify your borrowers!
Receive a full file and FICO score to help see what loan options may be available to the consumer.
Real-time, Profitable Leads at the Point of Contact
SoftQual™ is done in real time, enabling you to match consumers to loan options at the point of contact. Engaging consumers online, on the phone, or face-to-face when they are interested and most likely to respond will generate profitable leads for you.
Accurate and Quick
SoftQual™ enhances the lead-generation process by allowing you to match consumers with the loans that meet their credit profile before they apply – increasing approval rates once the application is submitted. Best of all, the entire process with the consumer is completed within seconds.
SoftQual™ is a consumer-initiated and consent-based product that gives potential borrowers the opportunity to see the types of loans for which they may qualify and if they would like to receive a firm offer of credit.
SoftQual™ does not affect the borrower’s credit score.
If the borrower accepts, they can then move forward with the application process where a full tri-merge credit report is pulled.
- Inquiry does not affect the borrower’s credit score.
- Significantly lowers the up-front cost for qualifying borrowers.
- Provides a full file and FICO score.
- Gain the ability to present pre-qualified products to your borrowers.
Click here to download the products brochure.