Informative Research_SoftQual_Encompass

Informative Research’s SoftQual is a consumer consent-based service developed for lenders to help lower costs during the pre-qualification stage.

Save time and money and let Informative Research help you pre-qualify your borrowers!
Receive a full file and FICO score to help see what loan options may be available to the consumer.

Real-time, Profitable Leads at the Point of Contact
SoftQualis done in real time, enabling you to match consumers to loan options at the point of contact. Engaging consumers online, on the phone, or face-to-face when they are interested and most likely to respond will generate profitable leads for you.

Accurate and Quick
SoftQual™ enhances the lead-generation process by allowing you to match consumers with the loans that meet their credit profile before they apply – increasing approval rates once the application is submitted. Best of all, the entire process with the consumer is completed within seconds.

SoftQualis a consumer-initiated and consent-based product that gives potential borrowers the opportunity to see the types of loans for which they may qualify and if they would like to receive a firm offer of credit.

Soft Inquiry
SoftQual™ does not affect the borrower’s credit score.

If the borrower accepts, they can then move forward with the application process where a full tri-merge credit report is pulled.


  • Inquiry does not affect the borrower’s credit score.
  • Significantly lowers the up-front cost for qualifying borrowers.
  • Provides a full file and FICO score.
  • Gain the ability to present pre-qualified products to your borrowers.

Click here to download the products brochure. 

Email a Sales Executive for assistance with this solution or call 800-473-4633.