Data Solutions by Informative Research

See More. Act Sooner.
Win More Borrowers.

IR Data Solutions helps lenders turn complex mortgage data into clear, timely insight so you can identify opportunity, protect portfolio revenue, and engage customers with confidence. 

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How We Help

Build Smarter Acquisition and Retention Strategies

With the industry’s most comprehensive blend of credit, property, public record, and marketing data, paired with advanced analytics and a trusted, security-first platform, we empower your team to make faster, smarter decisions at every stage of the borrower lifecycle.

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Data Precision

Reach high-intent borrowers with greater precision.

Use national credit, property, and marketing data to expand your reach, refine segmentation, and improve response and conversion rates across purchase, refinance, HELOC, and specialty products.
Portfolio Protection

Protect and grow portfolio revenue.

Stay ahead of competitive pressure and borrower churn with ongoing monitoring of credit, property, and market activity. Identify when borrowers may be exploring new options, evaluating alternatives, or becoming eligible for new products, giving your team more time to engage.
Data Confidence

Convert data into confident decisions.

Partner with a seasoned analytics team that builds custom models, propensity scores, segmentation strategies, and market insights tailored to your goals, not generic templates.
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Move faster without increasing risk.

IR’s governed data framework, 30K+ vetted sources, and three independent security certifications (PCI, EI3PA, SOC2) help you meet compliance standards while enabling innovation at scale.

Data Challenges Today

The Cost of an Ineffective Data Strategy Is Greater Than Ever
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Acquisition costs are up while engagement is down.

Marketing dollars are being stretched thin across low-intent audiences, lost visibility, and fragmented targeting approaches. Reaching the right borrower requires deeper insight and precise data.
Silo Data

Siloed data creates blind spots.

Credit, marketing, property, and public record data often live in disconnected systems, making it hard to understand borrower intent, prioritize outreach, or benchmark performance.
Security

Security and compliance pressures continue to rise.

Every new data source introduces risk. Without strong controls, lenders face exposure to compliance gaps, audit issues, and reputational damage. IR’s platform is designed to eliminate that risk so you don’t have to choose between speed and safety.
Our Solutions

What You Get with IR Data Solutions
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Analytics & Modeling

Custom models built on nationwide consumer, property, and marketing datasets covering 220M+ consumers, 140M+ households, and thousands of behavioral attributes.

  • Response and conversion models
  • Propensity and in-the-market models
  • Retention and churn risk models
  • Segmentation and profiling
  • Market, portfolio, and competitor benchmarking
Consumer Targeting

Consumer Targeting

Enhance acquisition and cross-sell performance with Prospect Insight: Audience, leveraging rich consumer, property, and marketing data.

  • High-intent prospects for purchase, refi, HELOC, reverse, and more
  • Pre-defined audience segments
  • Multi-channel contact data and communication preferences
  • Monthly refreshed and fully validated lists
Portfolio Retention

Portfolio Retention & Monitoring

Stay in front of your best borrowers with continuous visibility into behavior and market changes.

  • Monitoring for key credit, property, and financial events
  • Identification of borrowers who may be exploring new options
  • Early indicators of churn, payment stress, or refinance eligibility
  • Borrower-level intelligence for proactive outreach
Data Assets

Data Assets That
Go Beyond Credit

IR integrates:

  • Nationwide credit data from all three bureaus
  • Public records (liens, judgments, HOA, etc.)
  • Property data (MLS, valuations, listings, lien/tax data)
  • Marketing, lifestyle, and demographic data
  • Advanced matching and identity resolution capabilities
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Security & Compliance
You Can Trust

When dealing with sensitive financial data, “good enough” isn’t enough.

  • 30K+ governed data sources
  • PCI, EI3PA, SOC2 certified
  • 100% compliance across 200+ control points
  • Built for the demands of financial institutions
Customer Success

Building a Competitive Edge

Informative Research’s Data Solutions team partnered with First Option to develop an advanced suite of alert types. This collaboration led to the creation of Prospect Insight, which includes rate watch alerts, early payoff warnings, equity watch alerts, MLS alerts and innovative PMI removal alerts. Integrating these advanced alerts improved First Option's ability to reach out to potential borrowers proactively.
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These alerts were a game-changer for First Option. They allowed us to avoid potential issues and proactively engage with our customers.

Alvin Shah
Managing Partner, First Option Mortgage
Alvin Shah

Ready to Build a Smarter Data Strategy?

The advantage isn’t having more data. It’s having the right insights delivered at the right time with the confidence to act quickly and responsibly.

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Have a Question?

Frequently Asked Questions