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Craig Leabig
EVP of Marketing
Craig Leabig is Senior Vice President of Marketing at Informative Research, where he sets the company’s marketing direction, aligning messaging, positioning, and go-to-market strategy to drive revenue and market growth. With 30 years of experience in the mortgage and financial technology industries, Leabig focuses on enabling sales, strengthening brand presence, and building scalable systems that support the full customer lifecycle.
In his current role, Leabig’s work centers on developing and leading a clear, cohesive marketing strategy that drives measurable impact across product positioning, content, and industry voice, while ensuring sales teams are equipped with the tools and messaging needed to win and expand key accounts. He also oversees the company’s marketing and operational systems to improve data quality, automate workflows, and support cross-functional teams across sales, client success, and compliance.
Prior to joining Informative Research, Leabig held senior leadership roles across marketing, product, and operations, including positions at Equifax and Citi. At Equifax, he led product management for The Work Number® portfolio, growing revenue significantly and driving market expansion strategies. Earlier in his career at Citi, he held multiple leadership roles overseeing large-scale sales, operations, and process improvement initiatives, contributing to substantial growth in loan origination and operational efficiency. He also founded and led consulting firm Inbound Ignited, which focused on optimizing sales and marketing performance.
Leabig has been recognized as a 2025 HousingWire Marketing Leader and is guided by a disciplined approach to execution, emphasizing the importance of preparation, thoughtful problem-solving, and continuous improvement. Outside of work, Leabig is a dedicated University of Missouri football and basketball fan and enjoys playing basketball, listening to Tupac to get in a competitive mindset. He values time spent with his wife and their two daughters.