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Get Ahead in the Market with Profitable Leads

Increase earnings by prequalifying prospects with SoftQual! Before offering a firm offer of credit to applicants, pull a soft inquiry of their credit data to match them to the right loan option instantly, increasing your chances of sealing the deal.

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Increase Approvals
Get better approval rates by prequalifying your leads before they apply for a loan
Cut Costs
Significantly lowers the up-front cost of qualifying borrowers
Avoid Loss
Stop competitors from monitoring your prospects with a soft pull
Instant Options
Within seconds, match potential customers to loan opportunities on the spot

Other Features


Turn prospects into loyal customers by presenting and explaining their loan options up front


Whether via web, phone, or in person, respond to a consumer’s interest in real-time to close the deal faster


Get a complete FICO® score and report that includes high credit limits, current account status, payment amounts, and more

“Every time I ran credit I was competing with other lenders who would immediately start monitoring my prospects. Once I started using SoftQual, I got more time to build trust with the applicants and convert them into serious homebuyers.”

– Avery G., Loan Officer

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