Informative Research
Newsletter October 2006

Leads. Do you need them?

Sorry. Informative Research does not sell leads. Many have asked if Informative Research sells leads to brokers, bankers and lenders. Rest assured; we do not sell leads. We know you work hard to obtain and retain your customers. “Trigger” leads, as they are commonly called, are generated by one of the three national credit repositories when a mortgage credit inquiry is made. After credit is pulled, the lead is sent to your competitor the next day. Although you have worked long and hard to find your borrower the best loan terms, the person calling often quotes them an unrealistic rate, creating doubt about your pricing and service.

To prevent this, inform your customer of these practices prior to pulling their credit. Also, you may recommend that your borrower register their phone number(s) with the FTC’s Do Not Call List at www.donotcall.gov or by phone at (888) 382-1222. The number has to remain on the Do Not Call registry for 31 days before calls will stop.

A Few Points Make a Difference

A few points added to a credit score can get your borrower better loan terms translating to greater savings and more benefits. Through our Credit Score Review program, Informative Research can get your borrower a potential credit score increase. We have direct relationships with Experian, TransUnion and Equifax, so within approximately 72 hours we can get erroneous trade line information corrected resulting in a potential credit score increase. Our Customer Service Team, on average, has over 7 years of experience and can help you determine if Credit Score Review may be beneficial. For more information or to discuss a situation with us, call (800) 676- 3338 or visit www.informativeresearch.com/products/CSR to read more.

Customer Service Tip of the Month

Paying off a collection account or judgment does not eliminate it from a credit profile. And, it will not change the fact that was reported as a collection or reported as late. A paid or satisfied credit item will show a zero balance, but will not disappear from a credit report for seven years. Often, paying off a collection or judgment can negatively impact a credit score. Most lenders will allow a collection or judgment to be paid off after the loan is approved at the time of closing.

Rates: Same as They Were 10 Years Ago

According to Michael Hudson of the Wall Street Journal, regarding the Fed meeting scheduled in the 1st Quarter of 2007, “although the Fed remains concerned about inflation, it does not appear willing to fight inflation with lower rates at this time.”

Inland Empire CAMB Show- Visa Giftcard Winner!

Congratulations to Victor Sanz of IDM Group for winning Informative Research’s $100 Visa Giftcard! The gift card was won at the California Association of Mortgage Brokers 4th annual loan origination expo that took place September 21st, 2006 at the Ontario Convention Center. Thank you to everyone that stopped by to see us!