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Informative Research Launches
New Web Site
Leading Provider of Mortgage Information
Solutions Delivers Additional Functionality and Enhanced
Features
GARDEN GROVE, Calif., August 15–
Informative Research (IR), a leader in mortgage information
solutions since 1946, has launched a new corporate web site
to ease navigation, enhance the resources offered to its
customers, and increase consumer understanding of the mortgage
loan process.
“Informative Research has always
shown a strong commitment to our customers, and we began
the web redesign project with them in mind. Through this
new site, we’ve provided customers with additional
features they recommended as well as other benefits such
as increased transaction handling capacity. Our purpose
in continuing to invest in technology is to offer a higher
quality of service to our users, and to further supplement
IR’s personal approach with a centralized online resource,”
said Abe Chang, Vice President, Information Services and
Chief Information Officer of Informative Research.
One of the most noticeable features of
the new IR web site is the immediate access to ordering.
Order options have been placed on the home page for credit
reports, flood certifications and automated valuation models.
In addition, customers can access the Order Center at any
time for each service offering and online account management
options. Informative Research also added borrower resources,
including links to valuable informational tools such as
Fannie Mae and myFICO.com. “Our main objective was
to serve our customers in the manner they’ve become
accustomed to,” continued Chang. “A major component
of streamlining our customers’ workflow includes providing
a comprehensive resource for our customers to offer to their
customers in order to better educate them on the mortgage
process.”
IR’s recent web redesign is the
first phase in a planned progression for improved customer
transaction capability. The first phase included the visual
aspect of site redesign, plus the development of an architecture
that is solid and scalable enough to handle the future demands
of our customers. As the mortgage industry becomes more
sophisticated and automated, Informative Research seeks
to continue to integrate and adopt leading-edge technologies.
“Informative Research is anticipating the next shift
in the mortgage information industry. We led the way in
the change from traditional manual credit reporting processes
to ever-increasing automation, and currently stand poised
for the future,” said Sean Buckner, Senior Vice President
of Informative Research. “Credit reports and many
other mortgage transaction services have moved online, and
additional services like Automated Valuation Models have
been integrated in the electronic mortgage process. IR supports
such innovation and I am pleased to better serve our users
via the expanded functionality of our online information
and transaction portal.”
About Informative Research
Informative Research is a privately held information provider,
servicing the mortgage lending industry since 1946. Informative
Research was founded to provide research services aimed
at reducing the risk faced by the banking and lending community.
During its 56-year history, IR has evolved into one of the
nation’s recognized leaders for full service mortgage
information services, distinguished by its implementation
of technology and its Commitment to Customer Excellence
(C2E), which emphasizes extraordinary relationships with
the lenders, brokers, and agents involved in the loan process.
For further information regarding the benefits of working
with Informative Research, please contact us at 714-638-2855,
or visit http://www.informativeresearch.com.
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All brand names, trademarks, or registered trademarks are
the property of their respective holders.
Press Contact:
Sarah Ross
Informative Research
714-638-2855, ext 221
sarahr@informativeresearch.com
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