informative Research Restructures to Enhance Affiliate Network

GARDEN GROVE, Calif., Feb. 10, 2006 - Informative Research announced today the restructure of its internal organization in order to provide more efficiency within the company’s affiliate network of credit reporting agencies.  The new structure will help to streamline communications within the network, while providing better management of connectivity options through IR.

Jeff Lau, Director of Marketing at Informative Research, will step into the role of affiliate business development effective immediately.  “We feel that the changes that we have put in place will enhance the affiliate experience with IR and provide a better workflow structure,” said Bill DuFour, President and Chief Operations Officer at Informative Research. “We can ensure that we will continue to provide sustained connections to lenders, as well as the technologies that are valuable to our affiliates’ business.”

IR is implementing specific actions to enhance affiliate relations, including the development of an affiliate support website. The purpose of the support website will be to provide useful links and resources, as well as important documents to download. The website is just one component of a more comprehensive initiative aimed at enhancing the value of the affiliate channel.

Another component is the pursuit of additional connectivity options to top wholesale lenders and loan origination technologies. Informative Research’s system reliability and availability make it a logical choice for the growing connectivity needs of the industry. With more focused attention in this area, IR looks to add a number of connections in 2006

Within the role of affiliate business development, Jeff Lau will be focused on improving overall communications with IR’s many affiliate partners.  “I want to maintain open lines of communication and ensure that the affiliates are getting all of the information they need when they need it,” said Lau. “I want to also open the lines of communication for feedback so that we can continually improve the network.”

About Informative Research
Informative Research is a privately held information provider, servicing the mortgage lending industry since 1946. During its 60-year history, IR has evolved into one of the nation’s recognized leaders for mortgage credit reports, distinguished by its use of technology and its Commitment to Customer Excellence, which emphasizes extraordinary relationships with the lenders, brokers, and agents involved in the loan process.  For further information regarding the benefits of working with Informative Research, please contact us at 714-638-2855, or visit http://www.informativeresearch.com

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